New York Fashion Week

If a fashion blogger becomes a mother, what happens to her Instagram feed? WWD today reports on the “baby boom” among fashion bloggers, many of whom started out at age 22-24 and are now nearing 30. Seen here at Coach in September, Chiara Ferragni was several months pregnant at the time, unbeknownst to us, and now sonogram videos and other intimate family moments are interspersed with fashion posts. Many Instagram posts by Chiara and other bloggers like Chriselle Lim, Eva Chen and Arielle Charnas, however, differ from the previous generation’s endless stream of baby pics on Facebook. They’re carefully posed – or hilariously unscripted – moments with kids, who often happen to be wearing great outfits. Instagram’s own Eva Chen was the first-to-market on this trend. Enter the next wave of sponsorships…